All case studies
Fruandes logoAgribusiness

We created a website with the personality of the Fruandes brand that presents its product portfolio and its commitment to the community in a dynamic, friendly way.

Fruandes project

The challenge

Fruandes is a Colombian agribusiness company that works alongside farmers to develop profitable, high-quality, environmentally sustainable business alternatives, with a broad portfolio of direct-to-consumer products and raw materials, and that follows direct fair trade guidelines. It needed a digital presence able to tell all of that: an extensive portfolio, a sustainable model and a direct link between the end consumer and the origin.

Imagen 2026 10 08 153443292

The solution.

At Imagina we created a website that reflects the personality of the Fruandes brand. It presents the product portfolio in a dynamic, friendly way and makes the company's commitment to the communities it works with visible.

Our approach

  • Design aligned with the brand's personality.
  • Product portfolio presented dynamically and easy to browse.
  • Space to communicate the commitment to the community and to fair trade.
  • Site available in Spanish (and with versions in other languages)

Results

Brand
Website with the personality of Fruandes.
Portfolio
Products presented dynamically and in a friendly way.
Commitment
Community commitment visible to the public.