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Agribusiness
We created a website with the personality of the Fruandes brand that presents its product portfolio and its commitment to the community in a dynamic, friendly way.
The challenge
Fruandes is a Colombian agribusiness company that works alongside farmers to develop profitable, high-quality, environmentally sustainable business alternatives, with a broad portfolio of direct-to-consumer products and raw materials, and that follows direct fair trade guidelines. It needed a digital presence able to tell all of that: an extensive portfolio, a sustainable model and a direct link between the end consumer and the origin.

The solution.
At Imagina we created a website that reflects the personality of the Fruandes brand. It presents the product portfolio in a dynamic, friendly way and makes the company's commitment to the communities it works with visible.
Our approach
- Design aligned with the brand's personality.
- Product portfolio presented dynamically and easy to browse.
- Space to communicate the commitment to the community and to fair trade.
- Site available in Spanish (and with versions in other languages)
Results
- Brand
- Website with the personality of Fruandes.
- Portfolio
- Products presented dynamically and in a friendly way.
- Commitment
- Community commitment visible to the public.